Branding / Creative Direction / Packaging / Print / UI, UX / Social / Email / Illustration
Thrive Market is a membership-based retailer offering natural and organic food products. Katherine was the Senior Director of Brand and the first creative employee at Thrive Market. She built out and led a team of 16 that tackled photography, UI/UX, packaging, branding, print, social media, and marketing. Katherine's designs can still be seen on the site today—she personally designed the majority of the brand's value icons, Thrive's original logo, and several of Thrive's private-label SKUs and illustrations. Katherine provided creative direction for Thrive from 2014-2017, including 100 private-label SKUs.
