Brand Expansion / Creative Direction / Packaging / Print
Mavericks are tiny bolts of yummy goodness—made for kids that like to color outside the lines. Katherine joined the Mavericks team after initial branding was developed by Jones Knowles Ritchie. Katherine worked closely with the agency to understand their creative direction and has continued to build on their visuals, evolving their packaging, iconography, retail collateral, and Amazon store assets.
