Brand Expansion / Creative Direction / Packaging / Print / Illustration
Harper Wilde is a female-founded D2C brand that aims to provide bra shopping without the ‘BS.’ Harper Wilde already had an established brand when Katherine became involved, but there was not a concrete brand guide or library of creative assets. Katherine worked closely with the co-founders to build out a robust brand guide that included defined color palettes, type treatments, new illustrations, new packaging, and photo direction.
Photography / Harper Wilde
Core Identity / Harper Wilde